You Launched a Website, Now What?

Denver SEO, Web Design and Development Posted by Fusionbox on July 21, 2011
post launch checklist, pre launch checklist

Here's a partial list of the checks that Fusionbox runs through after launch of your new website.

Day of the launch:

Things to look for:

  1. All the pages load, right? If there are any broken links (shouldn't be) do they go to a 404 page or no-where?
  2. Does your contact us form work?
  3. Hit that 404 page (www.yourwebsite.com/thislinkshouldnotworkforanyoneevenyourmother) - is it useful? Does it have navigation back to the homepage? Or maybe even a sitemap?
  4. Do you have 301 redirects setup? Are they going to pages other than the home page?
  5. Do you have some Analytics software on your site, and is it tracking properly?
  6. Did you get your Webmaster Tools accounts setup for Google and Bing? (Yahoo! is canceling theirs shortly, so you can drop that step.) Did you submit your /sitemap.xml file to it?
  7. Has the /robots.txt file from the test environment been updated?
  8. Have social media accounts? Used them to tweeted/update about the new site launch? Yes, your grandma wants to see what you just launched, even if she doesn't get it.
  9. Have a blog? Post about the upcoming launch of your fantastic new unicorn-free site (or unicorn-full, perhaps) - today's the day to post the news!
  10. Press releases - yep, they still work. Did you write one?
  11. And finally - did you email your list to let them know?

After launch:
The site is up, people love it, and the contacts are rolling in . . and then it trails off, unless you keep people coming to the site.

People (and search engines) want fresh content, so you better have some blogs/news/content ready to go BEFORE you launch so you can deal with all those new leads coming in and not have to worry about writing a blog post!

Have new products going out? Have a way to let people know about 'em? Maybe RSS/Tweets/Facebook posts/blog posts?

The list goes on, but these tips should give you a good head start on the whole process. If you need some help, or want us to help you design your website from the start to avoid any potential issues, just contact us.

Posted in: Denver Internet Marketing, Denver SEO, Denver Web Design, Denver Web Development

0 responses to "You Launched a Website, Now What?"

Leave a Comment

Name: *

Email: *

URL:

Message: *

CONTACT US Got a comment? Want a quote?
Email or call 303.952.7490

Denver Web Design | Search Blog

Search Blog

Denver Web Design and Development | Blog Archives

Archive

Denver Interactive Agency | Blog Categories

Categories

Denver Website Design | Blog Tags

Tags

Ad Extensions AdWords agile agile marketing awards B2B Internet Marketing Binary Blogging Branding careers content development conversion optimization database denver advertising agency Denver computer programming Denver Interactive Agencies Denver Interactive Agency Denver Internet Marketing Denver Internet Marketing advice denver non profit marketing denver ppc denver ppc advertising denver programming denver programming jobs Denver search engine marketing Denver Search Engine Optimization Denver SEO denver seo agency Denver SEO intern denver social media Denver social media marketing Denver Software Development Denver Usability Denver usability consulting Denver web design Denver web designer Denver Web Development denver web sites Denver website design denver website development Django 1.5 facebook Favorite Restaurants Fusionbox Fusionbox food Fusionbox Framework google grants Google rankings HTML pages information architecture Internet Marketing JavaScript jobs keyword research KidsTek link building linkbuilding mobile web applications Non Profit Marketing online reputation management Pay per Click PDF pages PHP development post launch checklist PPC pre launch checklist Programming Project Management pubcon Python jobs reputation management Restaurant week 2013 Ruby jobs search engine optimization SEO SEO advice seo-friendly urls social media advice Social Media Marketing Social Media Marketing for Credit Unions social media sharing SQL stock photos TextMate Top B2B Interactive Agencies web design web designer in Denver Web Development web development jobs WORM