03/09/2008
Color Choices for Websites
Fusionbox recently launched a new website for Superior Energy. The CEO was particularly interested in the color choices and why we made the decision to use certain colors to elevate the brand.
Blue represents:
>Trust
>Technology
>Wisdom
>Financial Stability
>Sincerity
>Precision
It is the color of the sky and sea and thus associated with many of Superior's products and services. Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.
Red Represents:
>Energy
>Fire
>Strength
>Power
>Leadership
Red is commonly used to stir action.
