I am DannieLynn Smith's Father02/10/2007
No, not really, but tons of spammers might claim to be to get great organic search results. By promoting the hot topic of the day, you may just end up extremely visible on the blogosphere, on search engines, and even social networking sites.
Is it right? No, not usually, but if you are a celebrity gossip blogger, then, by all means, write and promote something relevant, and watch your SER go through the roof.