Six months ago, everyone wanted a Facebook page. Six months before that, everyone wanted a corporate blog. Now, everyone wants a Twitter account for their business. Before you take the time/energy=money, step back and ask yourself whether Twitter will bring you more sales, leads, brand awareness or relationships with your clients.
A blog is a great way to add keyword-heavy content. Who cares if anyone ever reads that content? A Facebook page is easy to set up and manage. Twitter is a commitment and does not have any search engine marketing benefit.
If done well, however, it’s a great way to touch your clients and keep your brand top-of-mind. (Best be posting interesting, relevant information, though. Don’t just talk about boring company news. Create some thought leadership.)