Fusionbox to do Qualmark's redesign
11/10/2004Qualmark, the leader in accelerated testing equipment, has chosen Fusionbox to redesign their site and add e-commerce functionality.
The challenge was to redesign the homepage so that it was less busy and more appealing to the target audience of engineers. QualMark also wanted to move up in the search engines. Fusionbox proposed to simplify their code by implementing CSS.
QualMark also needed a custom solution for buyers to pay with a purchase order online. Fusionbox planned an implementation of VeriSign’s PayFlowPro with a custom developed purchase order payment system.
In order to increase traffic to the web site, QualMark wanted to launch a customer loyalty program. By registering and providing marketing information to QualMark, customers could have access to special information including product announcements, software downloads, and product manuals. Fusionbox proposed a system where QualMark could review each customer registration before giving the customer access to the special area of the site. This function was put in place to prevent QualMark competitors from accessing the site.
