Fusionbox to Speak at Houston BMA

09/12/2008

Ivy Hastings of Fusionbox will be speaking on behalf of their client, Superior Energy. Having recently won a Gold Key award for their work, she will be discussing site redesign with usability best practices in order to boost sales, conversions and brand awareness. She will also discuss search engine marketing and online PR for B2B companies. This includes what factors affect organic ranking, how to make the most of a Pay-per-click campaign, and using web 2.0 and social networking to control your brand message.