ONLINE STRATEGIES

Integrated online strategies that
play well with your offline efforts.

Before our designers start playing with color, and before our developers even think about creating your database, Fusionbox creates a custom website and search engine marketing strategy that serves as the master plan for your website. Our website strategy provides:

• Objective — Without an objective a website can look great, but it takes more than aesthetics to impact the bottom line. Once the objective is determined it is the foundation from which everything else is derived.
• Target Audience Analysis — Fusionbox conducts a detailed analysis of your target audience including who they are, what their motivations are, how they search, and what they are looking for online.
• Content Strategy — Fusionbox develops a complete content strategy that speaks to your target audience. This strategy will determine the tone of the writing, the calls-to-action, and your keywords. We also provide content management tools so that you can keep content fresh.
• Information Architecture — An intuitive site architecture is so important to a successful website. If a user cannot navigate your site to find what they are looking for, they will look somewhere else. Fusionbox will create a full site architecture that represents an intuitive information flow that will get your users to where you want them to go.
• Design Strategy — Our Design Strategy will dictate what the look and feel of your site is, how the menus will work, and how information should be organized visually on the page.
• Wireframes — A wireframe is a basic layout of every page on your website. A wireframe will tell the designer exactly what goes where, and gives the client an opportunity to run through the navigation to ensure that it meets your usability standards.

Contact Fusionbox to inquire about our website Strategy services.