BOYS & GIRLS CLUB

The new site for the Metro Denver Boys & Girls Club doubled sales in the first month after launch.

For the second year of the Rocky Mountain Raffle, the Boys & Girls Club of Metro Denver turned to Fusionbox to create a site as modern and appealing as the Million Dollar Home offered as a grand prize. The ultimate goal of the site was to spread awareness of the Boys & Girls Clubs of Metro Denver, improve customer conversion rates, and increase raffle ticket sales.

The site is designed to be SEO-friendly, show the benefits of buying a raffle ticket, inform people about the B&G Club and allow people to buy tickets easily. There are extra incentives for buying tickets early, referring a friend, as well as buying multiple tickets and the site is designed to draw attention to these perks. Fusionbox developed a custom Content Management System for the Rocky Mountain Raffle to allow them to update the many prize drawings, news, and other important information.

We also launched an organic SEO campaign and helped the non-profit manage its pay-per-click efforts for better awareness.

So far, ticket sales are nearly double those from the same period last year. Contact Fusionbox so we can do the same for you.