FITNESS TOGETHER

A leading personal training franchise. We increased leads by 81% in the first year.

Visit Site »

Fusionbox is the interactive agency of record for Fitness Together, a franchisor of personal training studios.  Fusionbox began the relationship by redesigning a new site that was focused on organic search engine results and creating both b-to-b and b-to-b leads.  We developed an offer for the b-to-b side that encourages trial.  We use an email drip campaign to nurture these leads.  The b-to-b lead generation program includes several lead-generating forms, downloads and email drip campaigns.  Fusionbox uses a mix of both organic and paid search engine marketing to drive traffic to the site.

The new site is now equipped with video, sharing features and easy-to-navigate functions. To allow Fitness Together to easily update all the information on the site, we designed a custom content management system (CMS) that is simple to use. Fusionbox also developed a store locator tool, developed a lead generation program, launched a comprehensive Internet marketing campaign, and provided lead tracking.

Results

• Increased site traffic 15% in the first year
• Increased leads for personal training sessions by 343% in the first year
• Increased leads for franchise sales by 81% in the first year
• Decreased cost per lead by over 20% in the first year

Fusionbox continues to monitor the analytics and improve upon the campaign to maximize ROI.

Contact Fusionbox to see how we can generate leads for your business.