A leading personal training franchise with headquarters in Denver. Fusionbox's SEO team increased leads by 81% in the first year.
Fusionbox is the interactive agency of record for Fitness Together, a franchisor of personal training studios located in Denver. Fusionbox began the relationship by redesigning a new site that was focused on organic search engine results and creating both b-to-c and b-to-b leads. We developed an offer for the b-to-c side that encourages trial of the studio. We use an email drip campaign to nurture these leads. The b-to-b lead generation program includes several lead-generating forms, downloads and email drip campaigns. Fusionbox uses a mix of both organic and paid search engine marketing to drive traffic to the site.
The new site is now equipped with video, sharing features and easy-to-navigate functions. To allow Fitness Together to easily update all the information on the site, we designed a custom content management system (CMS) that is simple to use. Fusionbox also developed a store locator tool, developed a lead generation program, launched a comprehensive Internet marketing campaign, and provided lead tracking.
- Increased site traffic 15% in the first year
- Increased leads for personal training sessions by 343% in the first year
- Increased leads for franchise sales by 81% in the first year
- Decreased cost per lead by over 20% in the first year
Fusionbox continues to monitor the analytics and improve upon the campaign to maximize ROI.
Contact Fusionbox, a Denver SEO company, to see how we can generate leads for your business.
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