Home Blog

Jibba Jabba

NEWS

When You're Doing SEO and SEM, Always Keep an Eye on ROI

Posted by fusionbox on May 20, 2010, 6 p.m.

What is an investment if you aren't getting a good return on it? A waste of time and money. Make sure you know what you're getting out of your Internet marketing campaigns.

NEWS

Tracking ROI for SEO

Posted by fusionbox on May 11, 2010, 6 p.m.

What is an investment if you aren't getting a good return on it? A waste of time and money. Even if you are getting a positive return on investment (ROI) but you don't know what it is, you probably aren't getting the maximum return. If your Internet marketing company isn't providing you with reports on your ROI then you should reconsider your options.

NEWS

Building Trust With Search Engines

Posted by fusionbox on May 2, 2010, 6 p.m.

Many people are under the impression that SEO is about tricking search engines to get ranked higher. This is not the case, in fact, you are essentially building trust with the search engines in order to gain a higher ranking. Search engines look to place the site with the most relevant content for a particular keyword at the top of the results page. In order to get the most relevant pages at the top of their results each search engine has a different formula. Consider what it takes to build trust in an everyday relationship and you can get a simplistic understanding of how these formulas work.