The Anatomy of an Integrated Campaign
Posted by alexander on Nov. 11, 2009, 5 p.m.
Ivy Hastings, Fusionbox's lead strategist, is quoted in the latest version of the Heinrich Report-- a monthly newsletter published by Heinrich, a Denver Advertising Agency.
The article discusses the key parts of an integrated campaign. Ivy is quoted on how to integrate branding throughout an interactive campaign. To read the report, go to www.heinrich.com.