Solving problems with UX is often based on high-level, macro thinking. Microinteractions serve as a counterpoint to this 10,000-foot view of an application. We improve the user’s experience by solving small, self-contained problems within the app. We’re not merely fixing bugs; well-designed microinteractions elevate the entire experience and can become integral—even synonymous—with the brand. Can you think of “swipe right” without also thinking of Tinder? When we create effective microinteractions, they seem almost obvious—organically and fluidly integrating with the larger experience.