I’ve been involved in building software since 1998 when I worked on a multi-million dollar project during the first Internet boom. Despite that project going bust, I stuck with it. My favorite thing about what I do is getting to know the people behind the software. This means having empathy and understanding for both client and end user needs. I excel at big picture thinking, so while the rest of the team is executing, I’m thinking about how the project will solve the client’s goals, including how the end product will further business objectives. My experience with branding, marketing, and entrepreneurship helps me understand what makes projects successful.