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Five SEO blogging mistakes to avoid

Posted by fusionbox on June 16, 2011, 6 p.m.

You may be familiar with the importance of blogging for SEO. If you're not, then you should know that search engines reward original content; so if you begin blogging, it can lead to more traffic (and customers!) for your website. But simply updating a blog won't create the magic you are hoping for. Here's five mistakes to avoid in order to get the most out of your blogging efforts:

Overlooking the power of keywords: It's important to use your keywords in the title and the blog post. Search engine robots usually read the blog title before anything else, so make sure you have at least one keyword in there that relates to the purpose of your site. But don't overdo it. Don't have too many keywords in the title and all over your blog post. Keep it subtle - someone's going to read this, you know, and Google doesn't like sub-par quality content.

Neglecting meta data:Ignoring meta data is a big mistake. Meta data is essentially a description of your blog. It gives the search engines important clues about the content and relevance of your blog. Most Content Management Systems (CMS) will have three standard tags – Title, Description & Keyword. Make sure you input all three and keep them concise but descriptive of your blog's content.

Posting inconsistently:Making blog posts erratically is not going to help. Allowing your blog to languish will work against you, so make sure you post regularly and consistently. New and fresh content makes search engine robots happy and index your website frequently.

Over linking:Every time you make a blog post, don't link all the keywords to pages on your website. Linking too much can interfere with the reader's experience and make it annoying. Link subtly to previous blog posts and to other pages on your website.

Being unsocial:Include buttons for RSS feeds, social media websites, sharing and social bookmarking websites. Great content is worth spreading, so give people an opportunity to do that. More sharing means more traffic for your website.

With these tips in mind, there's nothing to stop you from being a blogging ninja!