Focus on your Keywords for More Effective SEO
Posted by fusionbox on April 20, 2010, 6 p.m.
Just like anything you do, your search engine optimization (SEO) strategy should be thoroughly thought out and properly executed in order to maximize results. There are numerous elements of a proper SEO strategy and taking a short cut on keyword research can cause a lot of pain throughout your strategy. Your Denver SEO agency should provide due diligence from the start in order to reap the benefits without having to fix things later.
A lot of Denver SEO companies will promise rankings for numerous keywords that will drive qualified leads to your site. To do this they find keywords that get search traffic that are relevant to the website and try to implement all of them. Ranking for a hundred keywords is better than ranking for twenty keywords right? Though this sounds like a strategically strong thought process it can really hamper your efforts.
Without relevant content to back up keywords you may rank, but you won't rank well. Being on the first page of the search engine results is tremendously more valuable than the second or third page. The first result is almost guaranteed to receive a click, and if it is relevant to the user they may not ever click on another result. The chances of them looking at the next 20 to 30 results without finding what they are looking for before they get to you are slim to none.
If you focus on a limited number of important keywords with relevant search engine optimized content you have a greater chance of being on the front page of the search engines. Using too many keywords will prevent you from focusing on the most important keywords which will handicap your ability to get on the first page for any of them.
Ranking in the top 10 for your most important keywords is pivotal to a search engine marketing strategy. Focusing your strategy on the most important keywords allows you to hone your entire campaign and drive qualified leads.