Internet Marketing for Not-for-Profit Organizations - Google for Nonprofits
Posted by fusionbox on March 16, 2011, 6 p.m.
If you're a not-for-profit organization fighting for interest and donations on the web, listen up!
Google recently announced the debut of Google for Nonprofits, the goal of which is to help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause.
You might have already heard of Google Grants, which give approved nonprofits up to $10,000 per month in free Google AdWords Advertising. Google for nonprofits allows you to apply once for the spectrum of new and old Google nonprofit products.
New offerings include:
"free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits."
(Source - the Google for Nonprofits Blog)
Current Google Grant recipients DO need to apply for Google for Nonprofits (at least as of this writing).