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Use Phone Tracking to Measure Your Pay-per-Click Campaigns

Posted by fusionbox on Nov. 11, 2009, 5 p.m.

Pay-per-click advertising can be incredibly effective, and it can also tell you quite a bit about your target audiences.  It used to be that you could only measure leads and performance of keywords and ad copy by measuring users who convert online.  But, what about those customers who find you through a pay-per-click campaign, go to your website, and then call?

For one of our clients, we use pay-per-click to phone tracking to track our ROI for pay-per-click advertising. In many cases, a potential customer will find a company online through paid search advertising, but pick up the phone to make contact instead of buying online or filling out a form. To track those conversions, we dynamically serve up a different phone number for each keyword campaign. When the number is dialed the data gets tracked and we know which keywords and even which messaging is converting best.

To learn more about pay-per-click to phone tracking, contact Fusionbox, a Denver SEO Company.