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What is the easiest way to implement Google rel=”author” tags in WordPress?
Posted by drew on April 27, 2014, 6 p.m.
The rel=”author” tag in HTML allows search engines to attribute blog content to a real person. It is relatively common on larger blogs for each author to have a dedicated author page with a bio, picture, list of articles, etc. This can be very useful to users.
What most SEOs are concerned about with the tag, however, is attaining the author rich snippet in SERPs, which looks like this:
Including a picture and name of the author takes up more real-estate in the SERP and increases the clickthrough rate of that listing. So how do you format your rel=”author” tag to generate this rich snippet? I’ll walk you through the easiest way to build this rich snippet for your WordPress site.
1. The first step is to sign up for a Google+ profile if you do not already have one. Make sure your profile picture clearly shows your face, because this is the picture that will be displayed in the rich snippet. When making your profile, you need to list yourself as a contributor to the site for which you want rel=”author” tags. Navigate to the About section of your profile, and edit the “links” portion to include the URL of your site under “contributor to.”
2. Once that is in place, you’ll need to download a good SEO plugin for your WordPress site. I personally prefer the Yoast WordpRess SEO plugin, but other plugins will offer the same functionality regarding rel=”author” tags.
3. Once installed, navigate to the Users section of your WordPress admin. Click on your user profile. Paste the URL of your Google+ profile into the “Google+” field. It will look something like this:
4. Once you’ve saved the user information, you should start seeing the rel=”author” html tag in the source code of the appropriate articles. You can test whether you’ve successfully set up your page for a rich snippet by using Google’s Structured Data Testing Tool. This tool will give you a preview of the snippet.