What it Takes to be a Search Engine Optimizer
Posted by fusionbox on Dec. 5, 2011, 5 p.m.
A couple of months ago Fusionbox received an email, sent by an aspiring SEO, asking to give them direction to work in the Search Engine Optimization field. I thought this was a great opportunity to sit down and think about my job in a different way, and now I'd like to offer it to you too.
The great thing about working in SEO is the variety of things that you get to dabble in along the way.
In the past, SEO was its own little world. Today, it's different in that a Search Engine Optimization specialist is required to think about the user's experience as well as pleasing search engine robots. In an organization a Search Engine Optimizer will typically work between the development and marketing departments. Your job is making sure that the site that meets your client's spec is also greased and ready to shoot to the top of the search engine rankings. If you are going to do well, it's helpful to be part creative, part analytical and most importantly, a good communicator.
Fusionbox is a full-service Web company and our teams tackle advanced development, design, SEO, pay per click, social media and any other type of commercial web service that a business might need. At an agency like ours, it is important to have an understanding of the whole online marketing spectrum; from meta data and content creation/distribution to display advertising and everything in between.
For example, when I am developing a strategy for a client, I work together with paid search to help determine the most effective keywords (those that convert into sales and leads). I consult with social media to help with content development and distribution, as well as branding and online word of mouth – where people talk about your brand online (hello, online reputation management!) I will also work with my supervisor, Ivy Hastings, VP of Strategy, to ensure that the plan we develop is in the best interest of the client. Finally, I need to make sure the developers understand what is required of them as changes become ready to implement.
At Fusionbox, it's very important that you are a good person at heart, have an upbeat attitude and a passion for what you do. There is a lot of work to do here and we all work together very closely, ensuring that it's done in the best way possible for our clients.
In addition to technical SEO, I focus close attention to social media and use it to keep track of up-to-the-minute industry changes. SEO is also about researching new trends. To do this, I keep up with blogs from places like SEOmoz.org, SearchEngineLand.com, ReelSEO.com, SearchEngineJournal.com, SearchEngineWatch.com...I can list these for days.
Lastly (but certainly not least-ly), focus on writing skills. No matter if it's blogs, research content, page copy, meta information...the easier it is for you to write well the more valuable you will be in every corner of digital marketing.
It was nice to have a chance to sit back for a bit and think about my job like this, look back at my daily tasks and remind myself why I got into this industry and why I love working at Fusionbox.
If you are interested in learning more or working with us, please contact us. We'd love to hear from you!