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When You're Doing SEO and SEM, Always Keep an Eye on ROI

Posted by fusionbox on May 20, 2010, 6 p.m.

What is an investment if you aren't getting a good return on it? A waste of time and money. Even if you are getting a positive return on investment (ROI) but you don't know what it is, you probably aren't getting the maximum return. If your internet marketing company isn't providing you with reports on your ROI then you should reconsider your options.

A number of Denver SEO agencies focus solely on keyword rankings, but that's not an effective plan to measure and report on your website's goals and conversions. Yes, gaining higher keyword ranking is important, but if that traffic doesn't lead to more revenue, then what is the point? By aligning the goals of your search engine optimization strategy with the goals of your website, we can make a measurable difference to your bottom line.

At Fusionbox, our process has always been to sit down with our clients and learn the goals of their business from the start. From there we design and implement a plan to meet those goals while measuring results.  Every business has different goals and objectives, so it is important to define the key performance indicators (KPI) from the beginning of the process. Setting up your SEO campaign efficiently from the start is key in the success of maximizing your ROI.

By measuring the ROI on every aspect of an internet marketing campaign, Fusionbox is able to see what is working, what can work better, and what needs to be removed. Through our analytics tools, we can track KPIs such as traffic, user behavior, goal conversions and cost per sale, and cost per lead. With this data, we are able to refine the campaign and come up with new ways to further increase your ROI.  Don't waste your time and money guessing about your ROI – get measured results and know exactly what you are getting.