Posted on March 9, 2008
Fusionbox recently launched a new website for Superior Energy. The CEO was particularly interested in the color choices and why we made the decision to use certain colors to elevate the brand.
It is the color of the sky and sea and thus associated with many of Superior’s products and services. Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.
Red is commonly used to stir action.