Posted on June 24, 2008

Google announced the launch of its new Ad Planner tool, which will simplify the lives of media planners at interactive agencies across the country.

An extension of Google Trends, which was unveiled last week, Ad Planner matches demographic data with web analytics, creating a list of sites where the impressions and audience makeup would best suit that demographic.

Ad Planner was designed for media buyers looking for the right mix of sites to display ads, along with the available inventory to deliver these messages.

The Google blog stated, "When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit."

To see a more complete review of Google Ad Planner, see the Fusionbox blog.

For more information, contact Fusionbox.