Posted on June 16, 2009
To start using Twitter you should spend some time logged in to your Twitter account and observing the conversation. If you spend even 5 minutes at a time you'll get a feel for how people communicate. Once you've got a good idea how it works, you'll feel much more comfortable with Twitter, and you'll realize that it's a pretty easy tool once you get the hang of it.
Ideally, an organization would be able to spend a couple hours each day Twittering (defined here as interacting with the Twitter community, retweeting, direct messaging people, having online conversations, and building an online community). However, if your time is limited, Twitter can still be a useful tool, even at a few minutes per day. The most effective use of limited time is to build followers (in your target market) and communicate news.
To help get acquainted with Twitter and tips on how to use it, here are some of the best articles on the web about Twitter:
Twitter terminology and jargon:
Importance of headlines and tips for Twitter headlines:
Examples of non-profits using Twitter:
General Twitter tips:
Interacting with your community:
Twitter widget and donation campaigns: