Posted on Sept. 4, 2009
All too often, websites are aesthetically unappealing, cluttered, and most importantly hard to navigate. For a user considering your product or service from your website, a poorly organized site can be almost as bad as not having one at all. In the Internet age, patience is not so much a virtue as an afterthought. If a user doesn't see what they are looking for in the first few seconds they will look somewhere else.
There are too many options online to frustrate users with a poorly designed website. Ranking number one for your keywords through sound search engine optimization (SEO) will get you seen but doesn't necessarily mean you will get results. Consider what you have to offer and what it is that your potential customers are looking for. Leading them to the right page from the search engine is key to keeping people from immediately leaving your site.
From there, guiding users through the conversion process should be a quick and painless process. By making the process easy you are setting yourself up for success. Whether you are trying to sell them something or not, you benefit from making it easy for your customers.
In order to achieve the best results it is important that your SEO team and web design team are in constant communication. Full service web design and SEO companies such as Fusionbox have the advantage of making sites search engine friendly as well as user friendly from the start.