Posted on Jan. 16, 2009

The Morris Animal Foundation released their latest online donation numbers which are up by 29% over last year despite the down economy.

Our mix of paid and organic search marketing also resulted in:

  • Traffic increased by 277% over last year
  • Traffic initiated by a search engine increased by 592%
  • The click-through rate went from .03% to 3.41%

This is terrific news for the non-profit and proves that search engine marketing is essential for both non-profits and businesses who want to survive this down economy.