An Insider Look at the SEO Tools Used by Fusionbox
Posted by drew on Aug. 10, 2014, 6 p.m.
SEO knowledge and experience is invaluable, but I wouldn’t be able to do my job, or get results for my clients, without the help of my tools. Sometimes, my clients ask me about how I do my job, or how I find certain information for them. I’m always happy to tell them, because client education is one of my main priorities.
Continuing this education, I thought it would be a good idea to god over some of the SEO tools I use to do my job, and how they are important.
Any SEO should first set-up an analytics tool for their site (or perhaps several analytics tools). I choose Google Analytics for its ubiquity, ease of set-up, wide array of features, and the massive amount of support and resources available online. For each client, I track different metrics (depending on marketing goals), but Google Analytics makes it easy to set up and track goals/conversions, traffic, source, as well as information like user location and device.
Moz offers a whole host of free tools, including their wonderful backlink analysis tool, Open Site Explorer. I also choose to subscribe to the paid Moz Pro tool, which allows me to track keyword rankings over time for all of my clients. Tracking these analytics over time allows me to demonstrate to my clients exactly how effective their SEO campaign has been so far.
While primarily an SEO, I also do some work in PPC. SpyFu is ostensibly a PPC tool, in that you can see the historic cost of a certain keyword, or a summary of activity for a certain advertiser. SpyFu also provides competitive metrics, like a list of advertisers your ads are showing up next to. This information is valuable for PPC, but also SEO.
All SEOs need to have a site crawling tool (or spider) in their toolbox. The most common is probably Screaming Frog, but I actually use a custom-built tool that was made by our own Fusionbox programmers. Eek moves through the internal links of a site and returns a csv of site URLs, meta data , HTTP status codes, and more.
Social media is a necessary part of content marketing and SEO. Hootsuite is my tool of choice for scheduling posts on Twitter, Facebook, and Google+. It has an easy-to-use, column-based interface that allows you to keep track of all your social feeds in one place.