What to Include in a Usability Study
Posted by ivy on Sept. 22, 2010, 6 p.m.
The Fusionbox Usability Study & Site Audit is designed to look at all aspects of a site to evaluate whether or not it is an effective marketing tool. The study will include actionable steps to improve usability and effectiveness in the following areas:
- Are general usability best practices employed throughout the site? For example:
- Buttons look like buttons
- Links look like links
- Documents open in a separate window
- Important information is displayed above the fold
- Adequate font size
- Is the site generally easy to use and navigate?
- Are content items displayed as expected?
- Are action items displayed in prominent positions?
- Is the site deep? Does it allow users to dig deeper to find more detailed, longer content?
Does the site display the same way in all browsers?
Design Look & Feel
- Does the design appeal to the target audience?
- Is it modern or contemporary?
- Is the layout acceptable?
Does the size of the site accommodate most users?
- Is the site easy-to-navigate?
- Is the navigation placed where users expect it?
- Can users self-orient? Do they know where they are and how they can get back to where they were?
- Do key user paths use the fewest clicks?
- Is the content web-friendly?
- Does it speak to the target audiences?
- Is it easy to scan?
- Are calls-to-action employed throughout?
- Can users easily understand who you are and what you do?
- Is there a variety of compelling content? Video, images, text, etc.?
Does content change often? Does it compel users to visit again and again?
- Are keywords used in the written content?
- Has the metadata been implemented correctly?
- Are keywords placed in the right places within content?
- Is the code SEO-friendly?
Are there in-bound links to the site?
- Is there a lead generation program?
- Is it easy to use?
- Does it collect the right information?
Are the offers compelling?
- Is it easy to find products?
- Is pricing clear and accessible?
- Are product descriptions easy to understand?
- Is the checkout process seamless?
- Does the user understand where they are in the checkout process?
Are users abandoning the checkout process? Where? Why?
- Does the site include ways for the audience to engage with the site?
- Can users easily share the site by email, print, or on social networks?
Are there multiple ways to receive updated information? Email, social media, RSS Feeds, etc.?